Many believe Microsoft soared and Apple bored.
In a week in which both launched new machines, Microsoft’s looked like something new and Apple’s resembled something familiar with a few bells and emojis added.
This does not mean that everyone from apple computer immediately jump to Microsoft, but Microsoft finally understand, in order to get attracted, he must be an incentive.
However, most people don’t watch technology products of the firm’s activities. They really have better things to do. If they happen to hear something, they may focus on YouTube.
So a look at Microsoft’s and Apple’s new product videos offer a certain atmosphere from which to compare the two.
Apple followed its formula. Jony Ive’s voice accompanied love-shots of the product. It’s seconds before you hear him say: “Uncompromising performance.”
Nature is very mature, however, although I was thinking, we know that you won’t be excited, but I do the best job I can make this sound reassuring.
He really does, at one point, talk about “greater efficiency.” Which has all the inspiration of a warm grapefruit for breakfast.
Apple selling greater efficiency is like Microsoft going all arty.
Talking of which, this is what Microsoft attempted. Yes, the images went for the usual dramatic close-ups.
But instead of a narrative, there was music from “Charlie And The Chocolate Factory.” Instead of “uncompromising performance,” one of the first words you heard was “imagination.”
Instead of a voiceover pointing out all the product points with meticulous precision, Microsoft was saying: “Hey, just look at this.”
It’s so odd to see Microsoft wanting people to feel something, while Apple plods on with the same (sorta) old, same (sorta) old infomercial.
I fancy that it’s Redmond’s video that will inspire most, even if Apple will surely sell vast numbers of its MacBook Pro.
But you’re only moved by data, aren’t you?
Currently, apple video on YouTube has watched the nearly 3 million times, but Microsoft’s video views are close to 8 million times.